Kayleigh, real mum life

A small account with a very big reach

Her Reels travel well beyond her followers. In the last 30 days her content was seen 194k times by 96k accounts, and 91% of those views came from people who don’t follow her yet.

Punching well above her follower count

Her typical Reel, the median of the last 90 days and not just the viral hits, compared with published Instagram benchmarks.

1. Socialinsider, Instagram benchmarks, Feb 2026 (average Reel views, accounts with 1k to 5k followers)
2. Socialinsider, Aug 2026 (average engagement rate by reach)
3. Socialinsider, Feb 2026 (average comments per Reel, accounts with 1k to 5k followers)
4. Dash Social, Jun 2026 (share of Instagram views from non-followers, end of 2025)

Nine months in, and still building

Stories people share

Text-on-screen storytelling about the moments every parent knows. Tap any Reel to watch it.

768k views · 246k reached · 334 shares · 309 saves

a kilo of grapes is probably a new low for the mental load 🫠

127k views · 48k reached · 25 shares · 36 saves

sometimes you’ve gotta check yourself. and I just hope I gave that mum a moment of peace…

107k views · 52k reached · 56 shares · 54 saves

my favourite party hack that every mum should try 👀

53k views · 44k reached · 673 shares · 527 saves

I used to get sick constantly when my kids started childcare…and I think we accept it as…

44k views · 24k reached

the way I was trying to get information thinking we had a serious situation on our hands……

25k views · 17k reached · 42 shares

clothes I’d buy my son…from the @kmartaus ‘girls’ section 😌

Mums in their late 20s to mid 40s

The people who follow and engage are overwhelmingly women in the thick of raising young kids, mostly in Australia.

Honest, funny, useful

Brands she’s worked with

Branded posts don’t dip. Across 16 posts featuring brands, the median post got 36% more views and 52% more interactions than her typical post.

Ways to partner